The Czech cosmetics company Dermacol has been a well-known and respected brand in the West Bank for some time, recommended by beauticians and dermatologists. This year it went a step further –in addition to offering tried and tested beauty products it is helping women in the Arab world to launch their own business and run it with self-confidence. I spoke to Dermacol’s Lucie Šarkadyová, who is in charge of overseeing the opening of a series of beauty salons in the Middle East, and asked her to tell me more about the project.


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