The Czech food rating app Foodgroot aims to “disrupt” the industry by giving consumers the power to evaluate every product on the grocery store shelf with the touch of a button. At the most basic level, this means the quality to cost ratio – whether it’s worth paying more for a certain brand. Down the road, Foodgroot founder and CEO Petr Václavek says, the app will rate products on over 70 parameters, from their organic make-up, eco footprint, and impact on food security – even to what kind of grass milk cows are eating.

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