With over a quarter of a million followers, Jiří Šiftař must be one of the most popular Czechs on Instagram. Going by the name Jeera on the photograph sharing service, he is mainly known for stunning pictures of his adopted home of London. Jiří Šiftař and I met at a restaurant in the city near his workplace at Lloyd’s bank, where he designs web interfaces for customers. I first asked him whether he had been into photography as a child.


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